GSP North America Launches Core Value Champion Initiative at Inaugural Q1 Town Hall
GSP North America marked a significant milestone this month with the launch of its first-ever Q1 Town Hall, an exciting new forum designed to bring the entire team together, celebrate shared wins, and reinforce the values that drive the company forward. Among the highlights of this inaugural event was the debut of the Core Value Champion initiative, a quarterly recognition program honoring team members who bring GSP's core values to life every single day.
What Is the Core Value Champion Program?
Built on the belief that culture is shaped by the people who live it, the Core Value Champion program invites all GSP staff to nominate peers who exemplify the company's guiding principles. Each quarter, a nomination form is distributed companywide. Based on the feedback received, two individuals are selected whose actions reflect the values of Integrity, Diversity, Inspired People, and Creativity.
This peer-driven recognition model ensures that the champions are not chosen from the top down, but celebrated by the colleagues who witness their impact firsthand.
GSP's Core Values: Built on Purpose, Driven by Performance
GSP North America's mission is to be the leading provider of innovative, high-quality automotive aftermarket products and services. That mission is anchored by a set of core values that guide every decision and interaction: Integrity, Diversity, Charity, Creativity, Experience, Tenacity & Persistence, Accountability, Speed, and Flawless Execution.
These aren't just words on a wall. They are the standard against which GSP team members measure themselves and each other.
Q1 Core Value Champions
At the inaugural Town Hall, two exceptional team members were recognized as the first-ever GSP North America Core Value Champions. Their nominations reflected the kinds of contributions that make a real difference not just to daily operations, but to the culture and character of the entire organization.
Brad Jolly
With GSP since March 14, 2025
● Diversity ● Integrity
Brad has made an immediate impact since joining GSP, consistently supporting team members across every department with equal enthusiasm and cooperation.
His technical contributions have been equally impressive — redesigning Power BI into a more user-friendly, reliable reporting tool that now serves as the definitive source of truth when addressing customer issues. Brad's commitment to transparency and cross-functional collaboration embodies both Diversity and Integrity in action.
Leonard Matthews
With GSP since November 14, 2022
● Diversity ● Integrity
Leonard is the kind of team member who makes everyone around him better. Known for his willingness to help any colleague who asks and his genuine enthusiasm for training new employees and temporary team members, Leonard fosters an environment of inclusion and shared growth.
He arrives at GSP Spartanburg each day with a smile and positive energy that sets the tone for those around him and he consistently puts customers first, upholding GSP's reputation for top-notch quality.
A Culture Worth Celebrating
The launch of the Q1 Town Hall and the Core Value Champion program represents more than a new initiative. GSP North America is committed to building a workplace where performance and purpose go hand in hand. When team members see their peers recognized for doing the right thing, it reinforces that values are not aspirational talking points, but everyday expectations.
Congratulations to Brad Jolly and Leonard Matthews on being named GSP North America's inaugural Core Value Champions. Your contributions inspire the entire team.
